RSPCA Animal Life magazine

About the magazine

Animal life is the official RSPCA supporters magazine.

The RSPCA is the world’s largest and oldest animal welfare charity. Advertising in animal life allows you to target a responsive and dedicated audience with your product or service.

The magazine is published four times a year.

  • Spring and Autumn circulation: 355,000 – mailed
    (members, cash donors, legacy pledgers and regular givers).
    Total readership: 900,000.

  • Summer and Winter circulation: 18,000 – mailed (members only).
    Total readership: 60,000.

Readership profiles

RSPCA CASH DONORS (cash) are:
  • 80 percent female
  • 24–44: 10 percent
  • 20 percent male
  • 44–54: 12 percent
  • 55+: 72 percent
RSPCA REGULAR GIVERS (direct debit) are:
  • 72 percent female
  • 24–44: 34 percent
  • 28 percent male
  • 44–54: 21 percent
  • 55+: 37 percent

Key lifestyle characteristics:

Wildlife/environment, pets, eating out, watching films, fashion, jogging/fitness, CDs/records, going to the pub, slimming, foreign travel.

RSPCA MEMBERS are:
  • 75 percent female
  • 24–44: 31 percent
  • 25 percent male
  • 44–54: 20 percent
  • 55+: 40 percent

Key lifestyle characteristics:

Wildlife/environment, pets, charity/voluntary work, National Trust, gardening, hiking/walking, theatre/culture/arts, current affairs, fine art/antiques, photography.

SOCIO-ECONOMIC GROUP:
  • ABC1 – 45 percent
  • C2DE – 55 percent
Production details

Animal life is published quarterly – Spring, Summer, Autumn and Winter. Copy deadlines:
  • SPRING: 4/2/2016
  • SUMMER: 5/5/2016
  • AUTUMN: 21/7/2016
  • WINTER: 27/10/2016
Mechanical details and advertisement rates

Rates effective January 2016 (for Spring and Autumn issues based on 355,000 mailed) Total readership: 900,000.
DOUBLE PAGE SPREAD 297 x 420mm (trim) 277 x 400 (type) £12,000
FULL PAGE 297 x 210mm (trim) 277 x 190 (type) £6,000
HALF PAGE 128 x 186mm (landscape) 260 x 91mm (portrait) £3,500
QUARTER PAGE 64 x 186mm (landscape) 128 x 91mm (portrait) £1,850
Rates effective January 2016 (for Summer and Winter issues based on 18,000 mailed) Total readership: 60,000.
DOUBLE PAGE SPREAD £2,500
FULL PAGE £1,250
OBC £1,600
IFC £1,450
IBC £1,300
HALF PAGE £660
QUARTER PAGE £400

Other sizes rates on request. Advertorials: rates subject to size.

Insert rates (per thousand, minimum run 50,000) Higher weights costed on application.

  • Weight up to 6gm: £60
  • 7–9gm: £70
  • 10–12gm: £80
  • 13–16gm: £90

Welcome

animal life was launched in 1990, although the RSPCA has been producing a magazine since 1869. It has continued to go from strength to strength and become a must-read for adults interested in animal welfare.

The two bumper issues to members and supporters will be in the spring and autumn; the summer and winter issues will be a smaller circulation just to our members.

Our supporters are made up of people who regularly give by direct debit, cash givers and those who have pledged to remember us in their Wills.